Mercedes-AMG Inks Partnership With Motorcycle Maker

Mercedes-AMG Inks Partnership With Motorcycle Maker

MercedesAMG has entered a long-term partnership with a motorcycle manufacturer.

The German automaker has announced that it will acquire a 25 percent stake in MV Agusta pending approval from relevant authorities. The two companies have signed a cooperation agreement on a long-term partnership, which will include the area of marketing and sales. Under the deal, Mercedes-AMG will appoint a member of MV Agusta’s board of directors,but the partnership is not likely to involve engineering or development of new models.

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This isn’t the first time a German automaker has set its sights on an Italian motorcycle manufacturer. Two years ago, Audi acquired Ducati and a result of that collaboration was the Volkswagen XL Sport concept, which debuted at this year’s Paris Motor Show.

“In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG,” said Tobias Moers, Chief Executive of Mercedes-AMG. “This manufacturer with a long tradition and Mercedes-AMG are connected not only by a long and successful racing history, but also by shared values and goals for the future – allowing the experience of utmost perfection, optimal performance and motorsport technology for the road. The cooperation with MV Agusta also underscores the importance of AMG as the sports-car and high-performance brand of Mercedes-Benz Cars. The partnership provides us with an entry into a world of additional high-performance enthusiasts.”

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