Chevrolet is working hard to make its new Malibu sensational.
Having received a redesign for the 2013 model year, the Chevy Malibu has continued to struggle with sales being outpaced by the Chrysler 200 and Kia Optima. The American automaker is hoping the next-generation Malibu will rejuvenate its presence in the midsize sedan segment when it arrives in dealerships in early 2016. And unlike traditional future products, Chevy isn’t shying away from talking about the new Malibu with GM’s global design chief Ed Welburn saying the next Malibu will have “a very passionate design” while making a significant statement.
GM’s product development head, Mark Reuss, recently showed an image of the next-generation Malibu at an investor presentation, promising that the sedan will not only have a “groundbreaking design but also groundbreaking technology.”
The American automaker admits that the current Malibu struggles to stand out from a sea of popular sedans ranging from the Honda Accord to the Hyundai Sonata. Combined with its confusing launch and quick refresh, it appears that Chevy is excited to move forward with a new Malibu.
GALLERY: 2016-2017 Chevrolet Malibu Spy Photos
[Source: Automotive News]
Discuss this story at our Chevrolet Malibu forum