Chevrolet’s new-to-America small crossover could prompt a GMC sibling to follow.
“I think that is certainly possible,” Trax chief engineer Al Manzor told Automotive News during a press preview of the vehicle in San Diego. The Trax is a Chevrolet-branded version of the Buick Encore that launched last year and the Opel Mokka. Chevrolet began selling the Trax in other markets in 2012 including Canada where it entered the market for the 2013 model year.
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The Trax, which shares its platform with the Chevrolet Cruze, is the latest offering in the rapidly expanding sub-compact crossover segment. Soon, Honda will launch its HR-V based on the Fit and Mazda will follow up with the CX-3 next summer.
But if General Motors chooses to field a GMC-branded sub-comapct crossover, it could threaten to butt heads with Encore sales. Year to date, Buick reports selling 45,790 Encores, or a 57 percent increase over its sales in 2013.
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[Source: Automotive News]
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