Audi is planning a new range-topping SUV.
Brand CEO Rupert Stadler confirmed to Automotive News that the Q8 is on its way because the larger model will “strengthen the brand. I’m convinced we need the car by 2020,” Stadler said. Audi doesn’t sell nearly as many nameplates as either BMW or Mercedes, so expanding its lineup in the US may help Audi gain on its competition.
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The luxury SUV and crossover market is flooding with the competitors right now. Bentley is preparing to release the new Bentayga, Maserati is working to finalize the Levante, Jaguar is about to release the F-PACE crossover and BMW will begin selling the full-size X7 which will likely beat the Q8 into showrooms.
Q8 production is all part of a $27.8 billion investment that Audi is making on technology and production in the next five years. That investment will also boost Audi’s nameplates from 50 to 60.
GALLERY: 2016 Audi Q7
[Source: Automotive News]
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