BMW I3 Super Bowl Ad Makes Fun of Early Internet

Jason Siu
by Jason Siu

It may be hard to remember, but there was a time when the Internet confused the general public.

“In 1994, people had not yet grasped what the internet was, which is similar to how electric mobility is viewed today,” said Trudy Hardy, Vice President of Marketing, BMW of North America.

BMW’s upcoming Super Bowl ad features its all-electric i3 with broadcast journalists Katie Couric and Bryant Gumbel. In 1994, both journalists expressed their confusion over the Internet and what an e-mail address is and 21 years later, the German automaker has put them behind the wheel of the i3 so they can figure out how the EV works.

SEE ALSO: BMW i3 Takes Self Parking to Next Level

The commercial is trying to make light of the notion that many people are still confused by how electric vehicles work, especially in states where they aren’t popular just yet. It remains to be seen if electric vehicles will change the world how the Internet has, but it’ll be interesting to see how the technology unfolds in the coming years.

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GALLERY: 2014 BMW i3

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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 2 comments
  • Smartacus Smartacus on Jan 28, 2015

    oh God how I can't stand that bitch. And that short-haired boy-wonder riding shotgun is so far past her expiration date, they are propping up her corpse like El Cid in battle.

    • Jerry Baustian Jerry Baustian on Jan 28, 2015

      They are the reason why "broadcast journalists" are held in such low regard.

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