BMW Reclaims US Luxury Sales Crown for 2014

BMW Reclaims US Luxury Sales Crown for 2014

BMW is once again sitting on top of the luxury sales throne.

After losing the title to Mercedes-Benz in 2013, BMW has reclaimed the crown after boosting its December sales by 11 percent. Last month, the German automaker delivered 41,526 vehicles on the strength of the 3 and 4 Series as well as the X5 SUV. Mercedes moved 34,009 units in December, marking a three-percent increase with the redesigned C-Class and GL-Class leading the way. In total, BMW saw a 9.8-percent increase in annual sales last year to 339,738 units while Mercedes finished off the year at 330,951 up 5.7 percent.

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Lexus, which held the U.S. luxury sales title for 11 years until BMW took over in 2011, had its sales climb 15 percent in December for a total of 39,879 vehicles sold. The company’s annual sales rose to 311,389 as the Japanese automaker continues to gain ground on its German competitors.



[Source: Automotive News]

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