The list of automakers running commercials during the Super Bowl is dwindling this year.
Both Ford and Lincoln have announced that they won’t be running commercials at this year’s big game. The American brands join the likes of Volkswagen and Jaguar, two other companies that ran commercials last year but chose to opt out in 2015.
SEE ALSO: VW Won’t Have 2015 Super Bowl Commercial
This comes as a bit of a surprise as last year’s Super Bowl, according to information and measurement company Nielsen, was the most watched TV program in history with 111.5 million viewers. Eleven automakers ran commercials during the 2014 Super Bowl, while only six are expected to return this year: BMW, Kia, Lexus, Mercedes-Benz, Nissan and Toyota. Other automakers haven’t revealed their plans for the big game yet.
Ford ran a sport last year for the new Fusion Hybrid, while Lincoln’s last Super Bowl commercial, in which the audience got to choose the ending via twitter, ran in 2013. Check out Lincoln’s 2013 Super Bowl ad here.
[Source: Automotive News]
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