Ford Retains Top Customer-Loyalty Title

Ford Retains Top Customer-Loyalty Title

Ford still has the most customer loyalty anywhere in the auto industry according to the IHS Automotive Loyalty Awards.

The American brand kept the title for the 2014 model year while Maserati takes the top award for the most conquest sales. To determine this, IHS looked at 16.5 million new-vehicle registrations and among those, Ford has the highest amount of returning customers. This is the fifth year in a row that Ford has taken the top honor.

Maserati managed to steal the most customers away from other brands, not surprising considering the massive 171.5 percent spike in sales the brand saw last year. Lexus was the most improved when it comes to conquest sales.

Looking at individual nameplates, the Honda Accord captured the most repeat customers in the nonluxury traditional midsize car category. For compact cars, the Nissan Leaf attracted the most repeat business. In the half-ton pickup category, the Chevy Silverado has the most loyal customers, while the Jeep Grand Cherokee took top honors in the nonluxury midsize SUV category.

The rest of the top loyalty award winners are listed below:

Non-Luxury Compact SUV — Kia Soul

Non-Luxury Mid-Size CUV — Buick Enclave

Non-Luxury Traditional Sub-Compact Car — Mitsubishi Mirage

Luxury Traditional Compact Car — Lincoln MKZ

Luxury Mid-Size CUV — Lexus RX

Non-Luxury Mid-Size Van — Chrysler Town & Country

Luxury Traditional Mid-Size Car — Mercedes-Benz E-Class

Non-Luxury Traditional Full-Size Car — Toyota Avalon

Non-Luxury Mid-Size Pickup — Toyota Tacoma

Luxury Compact CUV — Mercedes-Benz GLK

Non-Luxury Sport Mid-Size Car — Dodge Challenger

Non-Luxury Full-Size SUV — Chevrolet Suburban

Luxury Sport Car — Chevrolet Corvette

Non-Luxury Sport Car — Volkswagen Eos

Luxury Full-Size SUV — Land Rover Range Rover

Luxury Traditional Full-Size Car — Mercedes-Benz S-Class

Luxury Traditional Sub-Compact Car — Lexus CT200h

Non-Luxury Compact SUV — Jeep Wrangler

Luxury Mid-Size SUV Mercedes-Benz G-Class

Luxury Prestige Full-Size Car — Bentley Continental

Luxury Exotic Car — Maserati GranTurismo

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