Unlike other automakers, Nissan isn’t giving up its entire Super Bowl commercial before the big game.
Instead, the Japanese automaker has released the first 10 seconds of its 90-second commercial. Nissan’s campaign focuses on fathers and how hard it can be to have a solid work-life balance.
“You’ll also see two surprise products that will make cameo appearances in the full story on Sunday,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S.
The brand has also teamed up with a number of YouTube celebrities, all of which have made videos somehow tying into the theme of fatherhood.
Get the Flash Player to see this player.
Discuss this story at our Nissan Forum