Finally, after years of discussion, Rolls-Royce will make a production decision on its SUV this year.
The company has been studying the pros and cons of entering the ultra-luxury SUV market, to come up with the decision. “We’ve made progress in evaluating options and in understanding better how such a project could work, what’s needed to make it work if we decide to go ahead,” said CEO Torsten Mueller-Oetvoes.
Rolls has been gaining sales ground for the past five years and an SUV could help the company continue its growth. Not only are overall sales numbers up at Rolls-Royce, average transaction prices have also been climbing.
With a Bentley SUV on the way, it would give Rolls-Royce a natural competitor in the market as well.
[Source: Auto News]
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