Alfa Romeo’s 3 Series Rival on Sale This Year

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Alfa Romeo’s 3 Series Rival on Sale This Year

Alfa Romeo‘s return to the North American marketplace is about to get a lot more interesting with two new products aimed squarely at BMW and Porsche.

After a 20 year hiatus new Alfa Romeos went on sale late last year in the US and Canada, but so far only one model is available, the 4C, a limited production niche sports car. Alfa is now adding a topless roadster version of the car but even then total 4C production will be limited to just 3,500 units globally with North America getting roughly a third of those revealed brand boss Reid Bigland in an interview with AutoGuide.

But new products are coming, and soon, he said.

SEE ALSO: Alfa Romeo 4C First Drive

“The next Alfa Romeo on the horizon is a mid-size sedan, dimensionally similar to the BMW 3 Series,” Bigland said. And he’s setting lofty expectations for the car. “Just as 4C is superior to BMW, Audi and Porsche from a performance and technological standpoint, the mid-size sedan will be as well.”

Perhaps most shocking is that despite not having even shown a concept of it yet, the car will be on sale by year’s end. “Look for it to arrive in late Q4 of this year,” said Bigland before pausing and adding “late Q4.”

Bigland wouldn’t comment further on the car but did say that it will put the focus on light weight, though it won’t use a carbon fiber chassis like the 4C. “It’s about striking that balance between performance and the creature comforts people like,” he said.

The production model will be revealed at private function in Milan celebrating the Alfa brand’s 105th anniversary.

After the debut of the sedan, Bigland revealed that Alfa will add a mid-size SUV that’s “dimensionally size of Porsche Macan.” And with that model Alfa also plans to take the performance fight to the segment leaders. “From a performance standpoint our benchmarks are superior performance to the Porsche,” said Bigland.

That model will debut in late 2016 with more to follow.

“The plan is for eight all-new Alfa Romeo products by 2018,” he said, “We’re still on track.”

GALLERY: Alfa Romeo 4C Spider

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  • Rickers

    I call BS

  • Maddy89

    I sure hope so. I’m loving the new Jag XE and this could be even better. I hate the current options.

  • craigcole

    An Alfa 3 Series fighter sounds VERY interesting.

  • Grman Rodriguez

    I hope it has more power. 350~400 hp would be enough to make me desire it.

  • ColumWood

    Are you saying 350-400 hp for the 3 Series rival? That would be FAST… and expensive.

  • Grman Rodriguez

    Maybe that would be the competitor to the M3? A 400 hp car that is 300 pounds lighter than the M3.
    And the standard version could get the 4C’s engine or maybe a ~260 hp engine

  • disqus_k24qmqRcmo

    As an Alfa owner my feeling is, and has been for a long time, that, unless Alfa can match Mercedes, Audi and BMW for performance, and be competitive, they will have serious problems being relevant as an historical brand, which has not really made strides to match the competition. I would love to see genuine Alfa machinery making the power. The previous twin-cam has been ditched, but the new generic machinery just doesn’t cut it.

  • kevviek

    When will they ever learn? The 4C looks nice, but does not ride, handle or perform as well as the cars they are pricing it against. Once the parts start to fall off in 12 months time and the dealers scratch their heads about how to fix them, everyone other than the Alfa tragics will stop buying them and the ones that paid top dollar in the beginning will swear “never again”. I am one of those people..

  • Phil Perry

    When will they ever learn? Reid Bigland looks nice, but does not ride, handle
    or perform as well as anyone leading on a pedigree marque. Once his
    parts start to fall off in 12 months time and the dealers scratch their
    heads about how to fix them, everyone other than the Alfa tragics will
    stop buying them and the ones that paid top dollar in the beginning will
    swear “never again”. I am one of those people..

  • Min Park

    mid size SUV ?!?!

    don’t, just don’t …

  • Min Park

    He only mentioned BMW 3 series, not M3.

    Even though they would have no budget to come up with such M3-fighter, keep dreaming on boy

  • Vincenzo

    The 4 door QV saloon being released at the end of the year has 510bhp approx.