2016 Chevrolet Malibu Targets 250K Annual Sales

2016 Chevrolet Malibu Targets 250K Annual Sales

GM expects to sell 250,000 Malibus per year when its new generation arrives.

The American automaker will debut the 2016 Chevrolet Malibu next week at the 2015 New York Auto Show and is anticipating it to be a success. So much so, that Reuters is reporting that GM executives have told suppliers to prepare for 250,000 units per year, marking a 33 percent increase over the 188,519 it sold in 2014. The American automaker is also telling suppliers to have the ability to go as high as 300,000 units a year. Last fall, GM told analysts it was targeting sales of 225,000 Malibus for 2016.

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The 2016 Chevrolet Malibu is also expected to bring $1,500 more profit per vehicle than its predecessors, creating a projection for GM of at least $450 million in additional profit from the new model. For years, the Malibu has competed against the Ford Fusion, Hyundai Sonata, Nissan Altima, Chrysler 200 and Volkswagen Passat, but even the Chevrolet will admit that it sits near the bottom of the list. “Let’s be realistic,” Chevrolet director of car marketing Steve Majoros told Reuters. “We’re sitting here in seventh or eighth place. We have tremendous opportunity to grow.”

[Source: Reuters]

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