Ram is celebrating its partnership with the Texas Rangers and the Texas Ranger Hall of Fame Museum at the 2015 Dallas Auto Show.
The American automaker has unveiled the 2015 Ram 1500 Texas Ranger concept today, bringing the legendary spirit of the Rangers to the road. The concept truck is identified on the exterior with unique Texas Ranger badges designed to represent the Mexican five-peso coins from which Ranger badges were once tooled. Mounted on the front fenders and rear tailgate are milled-aluminum Texas Ranger badges while each of the 20-inch wheels also received a milled-aluminum Texas Ranger center cap. Finished in a Bright White and Bright Silver Metallic two-tone color scheme, the Ram 1500 Texas Ranger concept “embodies the white hats and silver badges that the good guys always wear,” according to Ram.
The majority of the upgrades to the pickup concept can be found in the interior, starting with the etched Canyon Brown and Tan leather and tooled metal details. Four real Mexican five-peso silver coins have been inlaid within the wooden portions of the door bolsters while a milled-aluminum Texas Ranger badge can be found on the instrument panel. Further accenting the cabin are a new center stack, center console, door spears and seat trim bezels that all have a simulated galvanized metal decorative finish while Canyon Brown-stained, open-pore walnut wood trim pieces can be seen throughout the interior.
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Although the Ram 1500 Texas Ranger concept is currently being presented as a one-off, the company said hasn’t ruled out a production version.
Last year, Ram Truck announced its partnership with the Texas Rangers while presenting a check for $100,000 to the Texas Ranger Hall of Fame and Museum.
“The Ram team developed this commemorative concept truck in order to further highlight our relationship with the Texas Rangers and the Texas Ranger Hall of Fame and Museum,” said Bob Hegbloom, President and CEO of Ram Truck, FCA US LLC. “Although Rangers are well-known horsemen, today Texans drive more pickups than drivers in any other state in the country.”
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