Toyota Mirai Pricing to Eventually Compete with Diesels


Toyota is aiming for its Mirai fuel-cell vehicle to eventually  be price competitive with diesels.

The 2016 Toyota Mirai will launch with a starting price of $58,325 including destination but the Japanese automaker is hoping to cut its price in the coming years. According to Katsuhiko Hirose, project general manager for Toyota’s fuel cell development division, the company wants its fuel cell vehicles to be priced roughly the same as a modern diesel. Don’t expect it to happen anytime soon as Hirose said it could take 15 years, even if executives want it done in half the time.

SEE ALSO: 2016 Toyota Mirai Review

Hirose believes that fuel cell vehicles will take about the same time to be accepted as hybrids did, which was about 10 to 15 years. In the same interview with Automotive News, the project general manager also noted that the currently weak infrastructure for hydrogen refueling shouldn’t be viewed as an obstacle to purchase due to the Mirai’s range – about 310 miles, which is substantially more than the majority of electric vehicles available.

[Source: Automotive News]

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  • There won’t be any diesels around by the time the Miria get to a comparable price. Currently the Miria is hand built and not a mass produced vehicle and is just another ZEV compliance car.