Volvo is out to prove its cars can be more luxurious than its German competitors.
At the 2015 Shanghai Motor Show, the Swedish automaker revealed the XC90 Excellence Lounge Console, designed to take executive in-car luxury to a whole new level. By getting rid of the front passenger seat, the Lounge Console replaces it with a compact and versatile solution that provides expanded storage and comfort. After doing ethnographic research on the Chinese market, Volvo and its designers determined a way to meet the needs of people with a high-profile lifestyle in one combined offer.
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The Lounge Console provides a large work table that opens up to reveal an illuminated vanity mirror, including a storage tray for jewelry and other personal accessories. It can also rotate 90 degrees and power forward to reveal a 17-inch media screen for a full in-car theater experience. Below the leg rest is an additional area for shoes while extra security and privacy is provided with a lockable storage box.
“We started this work by looking at the executive lifestyle. With our progressive approach to premium design and functionality we analyzed the needs and perspective of the chauffeur driven executive, designing the car around him or her in the spirit of our brand’s aim,” said Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.
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