Although BMW is still the leader through April 2015 with 600,473 units sold, Audi is closing in on the gap at 591,050 vehicles. Mercedes-Benz is currently third with 577,674 units but saw the biggest year-over-year increase at 14 percent. BMW’s sales are up 5.5 percent for the year while Audi increased deliveries by 5.2 percent.
In April, Audi was the biggest seller of luxury cars, seeing an increase of 2.5 percent to 152,580 units. BMW saw an increase of 5.6 percent to 148,896 and Mercedes continues to remain as the fastest growing of the world’s three luxury brands with an 11 percent increase in luxury sales to 148,072 units.
BMW vows to defend its annual lead in global luxury sales but recently admitted that it is prepared to lose the crown. The company recently unveiled a facelifted 3 Series model and has more in the pipeline, while Audi is expanding its crossover and SUV offerings with a new subcompact Q1 next year and a Q8 full-size SUV by 2019, looking to take advantage of the largest growing segment in automotive.
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