The Buick Regal and Verano are getting a lower base price courtesy of a less expensive trim level.
As the entry-level luxury sedan market becomes more competitive, Buick is turning to cheaper models to gain ground. The new Buick Regal 1SV will start from $27,990 including destination, which is $2,925 lower than the Regal Turbo. With the Regal 1SV, buyers will get a 2.4-liter four-cylinder Ecotec engine with 182 hp and the powerplant is not the same as the one found as an option on the more expensive Premium model. Buick plucked the powerplant from the fleet version of the Regal, which has been axed. Standard features on the Regal 1SV base model include leather seats and 4G wireless connectivity.
The Verano 1SV will start at $21,990 and marks a $2,315 price reduction compared to the previous base Verano, which started at $24,305. The major difference with the Verano 1SV is the removal of satellite radio, but the model is part of a bigger plan to help lower prices for the American automaker. To give the Verano 1SV the price cut to remain competitive, Buick has narrowed the gap between the dealer’s invoice price and the MSRP to $106, down from $935. This way, Buick is essentially cutting dealer profits to lower the Verano’s MSRP without having to removal luxury amenities from the sedan.
[Source: Cars Direct]
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