Toyota Remains Most Valuable Automotive Brand

Toyota Remains Most Valuable Automotive Brand

Quality, reliability, fuel efficiency: These are three terms that can be used to describe Toyota, which has a long history of building top-notch vehicles.

Thanks to this track record, the Japanese automaker has retained its title as the most valuable car brand in 2015. This assertion comes from BrandZ, an equity database that keeps track of the performance of more than 60,000 brands in some 200 different categories.

The Big T’s No. 1 finish is all the more impressive because of the Takata airbag-recall debacle that dented its overall worth. Their value fell 2 percent this year to just shy of $29 billion, though that’s still a heady figure to be certain.

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Following closely in Toyota’s tire tracks is BMW, another storied brand, though one with a reputation for sport and luxury, not necessarily quality and sensibility. Their overall value grew by 2 percent to $26.4 billion. Mercedes-Benz came in third place and is valued at just shy of $22 billion.

Like Toyota, Honda’s value also dropped, a side effect of the airbag-recall hangover. It finished in fourth place with a value of more than $13 billion.

Here’s a list of the 10 most valuable automotive marques with their scores listed in billions of dollars.

1. Toyota — $28.9

2. BMW — $26.4

3. Mercedes-Benz — $21.8

4. Honda — $13.3

5. Ford — $13.1

6. Nissan — $11.4

7. Audi — $10.1

8. Volkswagen — $9.3

9. Land Rover — $5.0

10. Lexus — $4.3

Toyota Most Valuable Automotive Brand Discuss this story on our Toyota Forum.

  • smartacus

    Yet they are not big enough or rich enough to develop a new Supra that has been hinted at and teased since the mid-90s!!!!!!

  • smartacus

    and forget about an MR2!

  • craigcole

    You will buy a Scion FR-S and you WILL LIKE IT!

  • smartacus

    LOL 🙂
    maybe i would, but the Stang 2.3 is faster and gets better gas mileage and cheaper. (if i were into Mustangs)

  • craigcole

    The 2.3 is the one I’d get, you know, having to pay for fuel and insurance. Plenty of power and lots of tunability.

  • smartacus

    those are some great points.
    i know massivespeedsystems sell a $35 balance shaft delete kit

  • Mike

    Hard work and attention to detail is noticed by the educated public. Great job Toyota. Well deserved as always.

  • Mike

    Why should they? They build high volume, quality vehicles. That is their niche. If you want a sports car go to another brand.

  • smartacus

    aw yeah they build such high quality vehicles 🙂 and thank God nobody else does.
    Yep, Toyota is a niche player… like Yumbo.
    Go to another brand? ok, as much as it pains me

  • VinnyBoomba


  • VinnyBoomba

    Let me also add…

    Highly profitable companies are companies that have tricked consumers into thinking their products are worth more than they really are. BMW and Mercedes I can understand being far ahead because they are quite literally selling an image. It doesn’t cost THAT much more to put leather in a car than cloth, but they can charge much more for it. That’s exactly what the luxury segment does… flaunt one’s own money.

    I’ll happily cite specifics since in your other post you mentioned that Toyota is posting such profits because of their volume AND quality.

    Looking at the highest volume selling brands for 2014, GM sold 903,713, Ford Sold 790,615, Toyota sold 720,657, and Chrysler sold 638,893.

    IF consumers are paying a fair profit per car, that would also be the order of most profitable. General economics would dictate that the brands that sell the most would profit the most. However, average consumers (yourself included??) are ignorant to the quality of the materials in the car, and buy simply because the brand says “we’re the best, trust us”. Please explain how a manufacturer that sold 70,000 fewer vehicles posts MORE than twice the profit? Unless they’re selling cars for a huge profit because the consumer is ignorant to it’s actual value…. of course. We’ve already determined it’s not because of their larger volume… and if they’re putting such a high quality of materials in their cars than how are they posting such impressive profits?

    Probably own an iPhone because that’s a superior product too, don’tcha?

  • Mike

    Just ask JD Power and Consumer Reports. Statistics don’t lie, unlike some of the posters.

  • smartacus

    omg, Bullshlt statistics don’t lie! What did Mark Twain say? there are three levels of lies: lies, DAMN LIES, and statistics.
    Consumer Reports? That is universally accepted as only one of the raggiest rags of all rags! lol

  • Mike

    Sure sure!! Keep bullshiiting. I love it.

  • smartacus

    and the iQ is not a 4-seater

  • Mike

    It is if you’re a double leg amputee. Duh, everybody knows that.

  • smartacus

    Duh, Toyota doesn’t know that