Globally, the bow-tie brand has sold more than 3.5 million copies of its Cruze compact car, making this nameplate their best-selling automobile in the world.
And impressively more than 1 million of those buyers are in the United States. Of course this car has also resonated with buyers in 115 different markets around the planet. The countries where it’s most popular include China, the U.S., Brazil and Canada.
The Chevrolet Cruze is a hit with youthful motorists. In the U.S. it’s the segment’s second-best seller to drivers younger than 25. Additionally, 35 percent of these customers are new to Chevy. Last year more than 273,000 were sold in America.
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But why make an announcement like this? Well, Chevrolet is on the cusp of introducing an all-new Cruze. The car will be formally unveiled in Downtown Detroit on June 24. It’s expected to go on sale early next year as a 2016 model. This car will be the fifth of five all-new Chevys that are debuting this year. It joins forces with the Spark mini car, the redesigned Volt extended-range electric, a brand-new Malibu sedan and of course the hot 2016 Camaro.
Alan Batey, president of General Motors North America and global Chevrolet brand chief said that by early next year 95 percent of Chevy’s car lineup will be less than two years old, which is “a massive turnover of our portfolio.”
“We want to lead, not follow,” said Batey. Accordingly the company promises their next-generation Cruze will be a crowd pleaser. It should be slightly larger than the today’s version but also lighter and more technologically advanced thanks to cutting-edge features like Apple CarPlay and Android Auto. Batey also said the car will feature an all-new 1.4-liter turbocharged engine.
Discuss this story on our Chevrolet Cruze Forum.