General Motors continues to breathe life into its GMC Granite trademark.
Originally making its debut at the 2010 Detroit Auto Show, the Granite has been an on-again, off-again project for GMC.
GM originally filed two trademarks for the GMC Granite name with the first filed on November 9, 2009 before being abandoned in September 2010. After that, GM replaced it with a second GMC Granite trademark, changing the description from “Motor land passenger vehicles, namely automobiles” to “Motor land vehicles, name, on-road passenger automobiles.” The second GMC Granite trademark was given a notice of allowance on June 5, 2012 and GM was required to provide proof that it used the name in commerce within six months.
For trademarks, the American automaker is allowed to file five extensions of six months each, to a maximum of 36 months. The last extension was used on November 21, 2014 and the company is now out of extensions on the second trademark. As a result, GM has had to start the process all over again to retain the name and has filed a new application for GMC Granite on May 26, 2015.
The GMC Granite concept was a compact C-segment model and was billed as being more “professional grade” for the market. It’s unclear whether GM plans on actually producing the Granite anytime soon, but the fact that the company has wanted to hold onto the name means it could still be under consideration.
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