Hyundai Tucson Fuel Cell Sales Falling Below Expectations

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The Hyundai Tucson Fuel Cell isn’t selling as quickly as the Korean automaker expected.

As of May 2015, the Hyundai Tucson Fuel Cell has only sold 273 units worldwide, leaving the goal of 1,000 units by the end of the year feeling a long ways away.

According to Yonhap news service, the Korean automaker sold 76 units in 2013, delivered 128 units last year and has only seen 69 units sold through May 2015. In its home market of South Korea, Hyundai has only sold 29 Tucson Fuel Cell crossovers with the rest of the sales going to the U.S. and Europe.

SEE ALSO: 2015 Hyundai Tucson Fuel Cell Review

Contributing to slow sales of the model include a relatively high price and the lack of a hydrogen fueling infrastructure worldwide. In South Korea, there are only 11 public hydrogen fueling stations, with only two of those in the capital of Seoul. In the U.S., there is a dozen hydrogen fueling stations but they’re only in Southern California, the only market where Hyundai is currently selling the Tucson Fuel Cell.

The model is only available for lease at $499 a month for 36 months with hydrogen fuel included in the price. Other automakers including Toyota and Honda are readying their hydrogen fuel cell offerings and it’ll be interesting to see if they fare better in the market.

[Source: Green Car Reports]

Discuss this story at our Hyundai forum

  • Skyler Hernandez

    How could you expect to sell 1,000 of those when there is such a small quantity of Hydrogen fueling stations.

  • craigcole

    I’m shocked … An expensive, complicated, untested technology isn’t selling well. Who would have guessed this?