Many Consumers Don’t Fully Understand Their Infotainment Systems: Survey

Many Consumers Don’t Fully Understand Their Infotainment Systems: Survey

Car owners are not taking advantage of their new advanced infotainment systems.

According to a recent survey by Nielsen and automotive consultants SBD, automakers are outfitting their infotainment systems with features that most owners don’t use or are not even aware of.

A total of 14,000 vehicle owners were surveyed and 43 percent of the participants said that automakers are adding too much infotainment technology to new vehicles. On the survey, infotainment features available now scored low in owner satisfaction.

Out of 42 vehicle features, which range from hybrid engines to electronic suspensions, the 10 that scored lowest all had to do with infotainment systems. The worst feature according to the survey was voice recognition, but others that ranked low include smartphone integration, built-in apps and customizable instrument panels.

SEE ALSO: Top 10 Infotainment Systems

The features that most owners are simply ignoring include in-car hard drives for storing music, CD players, concierge services such as OnStar, BMW Assist and Hyundai BlueLink and voice recognition.

“It’s sort of an arms race — who can have the most technology in the vehicle — and consumers are confused,” said Nielsen Vice President Mike Chadsey.

[Source: Automotive News]

  • Jean-Pierre Sarti

    consumers are not confused, many just don’t want this crap. manufacturers and dealerships want to put this high margin shit in cars so they can make more money plain and simple. i understand the value of hands free talking and blue tooth for streaming but why the hell should i figure out how to work yet another device when my phone has what i need already?

    It a CAR and should be first and foremost a CAR!

  • craigcole

    I’m shocked … OEMs keep adding more and more features and people can’t figure them out. It’s like seeing someone constantly dialing someone else’s number because they’re unaware they can just add them as a contact.

  • earl

    I just bought a lesser model mostly because of the extra infotainment crap….