Ssangyong Planning Jeep Wrangler Rival for US Launch

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Ssangyong Planning Jeep Wrangler Rival for US Launch

Korean automaker Ssangyong is eyeing the U.S. market again, ready to take on Jeep and Land Rover.

Ssangyong, which is majority owned by Indian automaker Mahindra & Mahindra, has been rumored to enter the U.S. market for several years now. The latest report from Autocar says that Ssangyong is preparing a Jeep Wrangler rival as its first offering in the U.S. and will likely be based on the Tivoli crossover.

One insider said, “Ssangyong is effectively Korea’s answer to Land Rover and Jeep. We need to make a better use of the power of our brand.” Until now, the Korean automaker has avoided entering the U.S. market due to the high level of investment necessary to manufacture vehicles that would appeal to the U.S. market.

SEE ALSO: Ssangyong Laying Plans Again to Enter US

It is believed that the Jeep Wrangler rival from Ssangyong would draw its style from the Korando while sharing its powertrains with the Tivoli. Those engines include a 1.6-liter four-cylinder gasoline engine and a 1.6-liter four-cylinder diesel engine, as well as an electric vehicle variant. Ssangyong has become relatively popular in Europe, where it offers a couple of SUVs and has been returning modest sales figures. The brand’s pricing strategy in Europe has allowed it to grow year after year, despite not being well known for its technical innovation of luxury offerings.

[Source: Automotive News]

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  • smartacus

    They are going to need an existing dealership network and Mahindra Tractors isn’t gonna cut it.