Subaru Reveals New Hyper Blue Exterior Color

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Subaru is adding a new shade of blue to its lineup of cars.

Dubbed Subaru Hyper Blue, the new color was revealed on the Japanese automaker’s Facebook page with an announcement that it’ll arrive this fall. A lighter take on the iconic Subaru blue, we wouldn’t blame you if Hyper Blue reminds you of Volvo’s Polestar color. Interestingly, the WRX and BRZ used to showcase the Hyper Blue color also sported black badging and black wheels, hinting that the paint shade may be offered with a special edition model.

SEE ALSO: Subaru Starlink Packages and Pricing Announced

Running with the special edition model theory, it is likely that Hyper Blue will be the new shade of choice for Subaru’s Series.Blue models which was used on the 2015 model year BRZ. The 2015 Subaru BRZ Series.Blue came with an abundance of STI add-ons and was limited to 1,000 units – 500 in WR Blue Pearl and 500 in Crystal White Pearl. As part of the Series.Blue edition, Subaru also outfitted the BRZ with contrast blue highlights in the interior including blue stitching and silver logos embroidered into the seats and floor mats.

Pricing on the 2015 Subaru BRZ Blue.Series was set at $30,285 including destination. Expect more details on how Subaru will use the Hyper Blue shade in the near future.

Discuss this story at our Subaru BRZ forum

  • craigcole

    DAMNATION! That’s a BRIGHT blue!

  • Billy Cypher

    Reminds me of the early 90’s when metallic green was all the rage.

  • GTI Guy

    So lame, obvously done to copy the new focus rs signiture blue. Its enough to make me want to trade in my WRX …Subie stop following and lead … like you use to!

  • smartacus

    that looks very very close to Porsche Riviera Blue and BMW Laguna Seca Blue

  • Polestar

    Nice Volvo!

  • And you are a BULLSHIT!

  • AND YOU ARE A TRUE DAMNATION TO ALL MANKIND!

  • expert

    Awesome color – thanks Subaru! Now bring back the WRX hatch and I’m in!!!!

  • Mark S

    It is a great color (especially on the Porsche) and looks good on these Subies as well.

  • craigcole

    BUT YOU ARE A BULLSHIT!

  • Mark S

    Some brands, Ford, Dodge, Lambo are in love with the puky lime green (gotta have it green). It definitely is eye catching and stands out, but after the initial shock factor, not sure I would be keen to have that on my drive way and have to wash and wax. Also not sure how a shock color like that will work in the resale world. Then again maybe I am just old and conservative.

  • Stanky Dankwood

    Ah yes. The hideous no metallic/pearl blue of BMW fame called Laguna Seca. Nice steal! Now, just keep on making the WRX look even MORE like a Toyota Camry to totally destroy the name and heritage of the fans of the GC chassis. THANKS! I’ll just be keeping my EVO IX.

  • AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • AND YOU ARE A BULLSHIT BECAUSE I WILL BUY THE CAN-AM SPYDER F3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • expert

    WTF are you talking about? NVM…drugs I guess, LOL!

  • Joe Theplummer

    Keep it. Parts are going to be difficult when M disappears

  • Joe Theplummer

    Can you do anything other than “cut and paste” waste of bandwidth. Who taught you the bull____ word, your Mommie or Grandmother?

  • No one.

  • Joe

    Wait this is exactly the same color as the new Focus RS!

  • Silk

    I bought the 2015 Satin White 3 mon+-ths ago and will be trading mine in for the Hyper Blue. I seen the car close up at a dealer who just got one in and I am telling you the pictures don’t do it justice. With the Black Wheels, this car looks sharp as hell and they have the same color in the WRX which is even sharper with it’s design. If that Corvette yellow came out that they had as a concept I would definitely grab that in a minute. always TEASING THE PUBLIC with THESE SHARP ASS COLORS AND never RELEASE THEM. also, the BRZ is the only Subaru not going up in price fro 2016……………Peace

  • Silk Boxing

    I bought the 2015 Satin White 3 months ago and trading mine in for the Hyper Blue straight up. I seen the car close up at a dealer who just got one in and I am telling you the pictures don’t do it justice. With the Black Wheels, this car looks sharp as hell and they have the same color in the WRX which is even sharper with it’s design.
    If that Corvette yellow or whatever color yellow it is came out that they had as a concept, I would definitely trade it in. always TEASING THE PUBLIC with THESE SHARP ASS COLORS AND never RELEASE THEM. also, the BRZ is the only Subaru not going up in price fro 2016……………Peace

  • GTI Guy

    Oh good one! Your so clever. I guess its a good thing that you able to talk out of your ass because if you spoke your mind you’d be speechless.