Tag Heuer has created a special-edition timepiece to celebrate the Nissan GT-R LM NISMO Le Mans entry.
The Tag Heuer Carrera NISMO watch features an ultralight black-titanium case with a 43-mm diameter. It’s augmented with soft-touch matte alligator straps embellished with red top-stitching. The dial itself is made from titanium that has been micro-blasted with titanium carbide. Overall it’s extremely resiliant and lighter than steel. Equipped with Tag Heuer’s famous caliber 16 movement, the Carrera NISMO watch has a scratch-proof ceramic bezel and a tachometer for measuring average speed. Naturally, the red-and-black theme is seen on the face of the watch as well as the NISMO logos that adorn the dial and bezel.
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The timepiece is water resistant to 100 meters and has a domed sapphire crystal that’s dressed with an anti-reflective coating on both sides. On the back of the watch is a Nissan NISMO decal, rounding off this special-edition Tag Heuer Carrera timepiece.
“We want innovation, audacity and courage to return to the Le Mans course,” said Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH group. “Nissan NISMO is the perfect challenger, a pioneer when it comes to the technology in their cars, and also particularly in the way they communicate with young people using their massive social media presence. Just take a look at this car. It’s powerful, different and breaks the mold. It’s the perfect embodiment of our #DontCrackUnderPressure campaign.”
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