Volvo Cars of North America is working with Enterprise Rent-A-Car to make the new XC90’s launch smoother.
Customers that have long waits on the XC90 will be able to rent a Volvo XC60 for cheap, as the Swedish automaker is subsidizing the rental costs with Enterprise Rent-A-Car.
The offer is available to committed buyers of the seven-passenger XC90. They will be able to rent a five-passenger XC60 for as little as one-third the cost. Volvo itself is picking up a third of the rental cost, while dealers have the option of subsidizing the cost even more as a bid to keep customers happy during the long wait.
According to the report from Automotive News, the deal will call for Enterprise to purchase the XC60 from customers’ dealers immediately, at which point after signing the paperwork at an Enterprise outlet, customers can take delivery whenever is convenient. Enterprise will then sell the XC60s back to the same dealerships about six months later at a predetermined price.
SEE ALSO: 2016 Volvo XC90 Review
Volvo XC90 buyers are having to wait 30 to 90 days for delivery on their new SUV and the cheap rental program is similar to what other automakers with long waits have done with short-term leases, such as Porsche.
According to a dealership in Florida, a monthly XC60 rental is around $900 with Volvo taking $300 of the costs and the dealership absorbing another $300, leaving the car buyer a $300 monthly rental bill.
[Source: Automotive News]
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