Chevy Targets Aluminum Ford F-150 in New Ads

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Chevy Targets Aluminum Ford F-150 in New Ads

Chevrolet has released new ads taking aim at the Ford F-150’s new aluminum body.

Chevy is trying to take advantage of public perception by targeting the Ford F-150’s aluminum construction in a series of ads, hoping to convince buyers that steel is better for their pickup truck.

One of the videos in the series consists of watching a focus group discuss a superhero called “The Almighty Aluminum Man,” while another incorporates a bear and a set of aluminum and steel cages. The third video compares the costs of repairing or replacing steel parts versus aluminum parts.

SEE ALSO: 2015 Ford F-150 Review

For now, the ads make sense considering the Chevrolet Silverado only uses steel for its hood, but GM is said to be investigating the use of more aluminum for its second-generation Silverado model.

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Discuss this story at our Chevrolet Silverado Forum

  • Bug S Bunny

    Funny commercial. Is it supposed to be funny?

  • Jim

    Wow, these ads are dumb. Everything requires context, in areas with snow the steel will rust. If you are buying fuel that is a known item, savings from lighter stronger material is likely a good trade off Vs the theoretical repair cost from body damage. I did like the bear, I don’t think the 1st two videos were good, or wise. If Chevy does realize a need to complete and move to MORE aluminium (they admit to using it now on their truck body) they are marketing customers to Dodge and Toyota… Negative ads are dumb, focus on your positives.

  • smartacus

    This is a nuclear disaster for Silverado.
    The CGI bear, the fake actors, the construction worker with the super clean hi-viz vest, the worthless opinions of comic conventioners, the generic fake super-hero costume, aaand the unrelenting showcasing of the dangling earring in males’ earlobes!!!

  • fugeesnfunions

    Terrible ads. My body shop is going to have to invest in updating their eqiupment to handle aluminum? Am I seriously supposed to care about that?!

    I’m a GM fan, but the fact is Ford beat them to market with a superior idea (maximising use of low weight materiels). They’re going to look pretty silly when the next gen Silverado and Sierra follow Ford’s lead and integrate more and more aluminium into their construction, as they’ve already admitted will happen.

    GM: Focus on real areas your truck is better, and save the money spent on this garbage for improving aging designs.

  • AND YOU ARE A BULLSHIT!

  • AND YOU ARE A NUCLEAR BULLSHIT!

  • AND YOU ARE A DUMB BULLSHIT!

  • AND YOU ARE A BULLSHIT!

  • Bug S Bunny

    Ok, name calling. Get back to me when you’re out of third grade.

  • The third video is actually a fact because it is tested by AMCI.

  • AND YOU ARE A BULLSHIT!

  • PUTANG INA MO!

  • AND YOU SHOULD BE THROWING YOUR OWN TROLLING GARBAGE, YOU TROLL!

  • craigcole

    GM FUD, though should they really be afraid of the new F-150? Consumer Reports likes the Silverado and Ram better …

  • elise

    If you need extra cash averaging $50 to $300 on daily basis for doing simple work from your home for several hours daily then read more here…

  • SSXT

    Just do a head-on crash and see what happens….or is that too barbaric?

    yeah, yeah. ‘UR BS’. Geez, where’s the AI when you need it?

  • Jim

    That was hurtful, you have never met me and have no reason to insult me or assume I am dumb. Would you want your Mom to see your hateful post? Do you love steel this much or hate Ford so much that you need to post rude comments? I do hope you have a nice day, I am going to assume you are a nice person who posted something not nice.

  • Mike

    They figure by that time the public will have forgotten. They wouldn’t be wrong. Look at all the people still buying Government Motors junk after they’ve been burned in the 80’s,90’s, and even 00’s. Americans are like that. They don’t care and forget everything.

  • AND YOU SHOULD BE THROWING YOUR OWN TROLLING GARBAGE, YOU TROLL!

  • AND YOU ARE A NUCLEAR BULLSHIT!

  • Michael Zaldivar

    TRUE SOOOOO TRUE!!!!

  • AND YOU ARE A BULLSHIT!

  • smartacus

    you love to ejaculate inside your inbred mother

  • Common Senz

    who doesn’t?

  • Common Senz

    His Mom edited it.
    But seriously, what kind of pussy ARE you?

  • rebel1996

    The awesome kind.

  • Common Senz

    Now if JIM had said that, it would have won the internet.
    I actually agree with his topical points
    but the minute he opened seriously with “That was hurtful”, well….

  • any bunny

    Well we just found out another one of your hobbies Nonsenz, you’re sicker than we imagined ?

  • any bunny

    Better man than you I assume, at least he didn’t email the moderators like a hurt puppy looking for comfort because people were being mean to him..

  • Common Senz

    If you mean collecting expensive cars and trucks… then yes. As for the rest, you’re just another rote level fundamentalist racist stalker with no sense of humor.

  • Common Senz

    And our now certified most obsessed, bipolar manic, hyperactive fundamentalist racist stalker has landed.

  • Common Senz

    Bunnyturd, you’re sounding an AWFUL lot like Mikey. Another fake identity, eh?

  • Common Senz

    and I apologize to all for unintentionally dragging always irrelevant fundamentalist racist stalker bunnyturd here.

  • Common Senz

    apparently signed on under one of his thousand as sumed names as a follower.

  • any bunny

    Ah yes the psycho babble, love it!

  • any bunny

    Thank you for the warm welcome ❤️