Honda, Subaru Have the Worst Automaker Websites: Study

Honda, Subaru Have the Worst Automaker Websites: Study

The semi-annual J.D. Power Manufacturer Website Evaluation Study revealed its summer 2015 results, with Honda landing at the very bottom of the list, ranking 769 on a 1,000-point scale.

The study measures the usefulness of automotive manufacturer websites during the new car shopping process by looking at four measures: information/content, appearance, speed and navigation. According to J.D. Power, “Rich imagery paired with concise, informative text and interactive content is becoming the new standard for showcasing and illustrating new-vehicle product features and benefits on OEM websites.”

Two of the most improved brands in the summer results were BMW and Volvo, both of which recently updated their websites with more visuals.

SEE ALSO: 2016 Honda Civic Spied Inside and Out

What’s more telling is that 57 percent of new-vehicle shoppers that were “delighted” with their experience on an automaker’s website said they were more likely to test drive a vehicle after visiting the website, opposed to just 13 percent of those that were “disappointed” after visiting the site.

Ranking at the top of the list are BMW and Porsche, tied with a score of 830. Rounding out the top five are Mercedes-Benz, Jaguar and Land Rover – all luxury brands. At the bottom of the list, sitting just above Honda and Subaru, were Chevrolet, Buick and Scion.

“Buying a new vehicle is a big investment and shoppers want to be sure they are making an informed decision in selecting the right vehicle,” said Arianne Walker, senior director, automotive media and marketing solutions at J.D. Power. “Manufacturers can influence shoppers by creating an emotionally connected online shopping experience through compelling, visually appealing storytelling to engage, entice, and reassure shoppers that they are making the right decision.”

Discuss this story at our Honda Forum

  • Billy Cypher

    Again, J.D. Power = rich, old, white people.

  • smartacus

    That has to be embarrassing 🙂
    Honda and Fubar-u can’t even beat… Volvo?

  • Shiratori1

    JD power is a joke. Don’t get too excited.

  • smartacus

    you wouldn’t say that if it weren’t Honda and Fubaru

  • John Gabe

    you wouldn’t say this if it were a Honda and Subaru. Also, I can tell that your brain is not big enough to understand how to spell or copy and paste so kill yourself.

  • Jim Jimbob

    What is this “Fubar-u” stuff. If it is supposed to mean something please enlighten us.

  • smartacus

    it started with the acronym “fubar”

  • Jim Jimbob

    Stupid! some posters seem to never get over “pre-teen habits”


  • smartacus

    i know, just check out what people post to me down below

  • Mike

    Ever think it’s because EVERYONE on this board knows the same stupid game you play day in and out. Bash Toyota, Honda, and Subaru. You’re the biggest troll on this page and Autoblog. Same style, different screen name.

  • Mike

    He thinks he’s cute. And he thinks if he bashes Honda, Toyota, and Subaru enough that people will stop buying them in droves. It’s rather pathetic.

  • Joe Theplummer

    Pathetic is right on. Trolling for attention. You know these pre teens, self gratification and all…..

  • smartacus

    You’re the funniest troll here Michelle.
    You’re jealous i say the truth, so you have to be a bully and play dirty.

    Which plays into my hands beautifully because obviously you’re not winning ( fun to watch), but you’re also entertaining me as i keep pulling the matador cape away from you.

    You should see me now. I’m at the point where i am doing it one handed while humming the can-can dance 🙂

  • Jim Jimbob

    smartasstacus; Dont’t forget your daily self-gratification.Can you do it while pulling the cape and humming????

  • smartacus

    Look i’m sorry if you can’t get laid. Just earn some more money and lose some weight 🙂

  • Mike

    I’m a bully and play dirty? Hurry, somebody call the waaaaaambulance. Everybody here has you pegged. Can’t possibly be that everybody here is a bully and just a big old meanie. What you need is to get laid. I’m sure the old lady steers clear while you get drunk on Keystone Light and troll the boards. Bet you can’t even get it up with that whiskey di*k.

  • smartacus

    but you’re the one who needs to get laid.
    And you should stop sleeping with your mother who is also your half-sister 😉

  • AntiSmartacus

    I totally agree Mike, this troll smartarse, smartacus (sounds like a greek finance minister and just as competent) is proof hoes should wear condoms. As Jim spotted smartacus clearly jacks off with one hand showing he needs to get laid…make sure you use a condom…don’t want a miniSpartacus troll from another hoe.


  • smartacus