Men Prefer Bright Car Colors While Women Stick with Neutrals

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Men Prefer Bright Car Colors While Women Stick with Neutrals

A recent study has revealed the top color choices for male and female car buyers.

By analyzing 25-million car sales, iSeeCars.com compared gender and auto trends to determine which car colors men like better than women and vice versa.

Overall, the study found that men prefer bright and vibrant shades while women opted for more neutral and natural colors. Topping the list of car colors men prefer over women is orange, rising to the top rank for 2014 jumping from a second place finish a year prior. The biggest change to the list last year was brown, jumping from an 11th place finish in 2013 to second place for 2014. The third color men preferred over women was yellow, rising from seventh place in 2013.

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Color choices for women stayed fairly consistent with gold ranking highest, jumping from third place in 2013. Following gold, women preferr silver and beige as their color choices for vehicles. In 2013, silver was the most popular color among women car shoppers with a 9.2-percent bias while last year there was a 7.1-percent female bias towards the shade.

“Orange is the new hot car color when it comes to men’s preferences,” said Phong Ly, CEO of iSeeCars.com. “The most popular car colors—black, white and silver—didn’t change dramatically, but what’s striking is how much more interest men have for the nontraditional colors now.”

  • Disqus11111

    Another ridiculous meaningless idiot survey with zero validity

  • smartacus

    the survey begs the question, if women prefer neutral colors; why are makeup and and female clothing multi-Trillion Dollar industries?

  • Jonny_Vancouver

    This is actually interesting. I’m sure is a psychological reason behind the color choices for cars. I’ve recently been drawn to orange and yellow, I’m glad I’m not the only one.

  • cobhc1x

    Because women want guys to pay attention to them and not things around them like cars.

  • smartacus

    Exactly, they want guys to pay attention to them 🙂
    Is it easier to get noticed in neutral colored cars?

  • cobhc1x

    You mean is it easier for me to get noticed in neutral colored cars? I wouldn’t know because I don’t own a car. It seems you didn’t exactly understand what I meant. I meant that women want things around them to have neutral colors so that way when they wear things like for example red clothing she will definitely be noticed.

  • smartacus

    Yes, i meant is it easier to get noticed in neutral colored cars.
    i know you don’t own a car.
    But have you ever been in a car?

  • cobhc1x

    Yes. I’ve been in many. But they were mostly for car service.

  • smartacus

    then as someone who doesn’t own a car, but still been in many for service; would someone get noticed more in a neutral colored car or a brightly colored car?

  • cobhc1x

    How would I know since I didn’t get dropped off in a crowded place?