Smart Forrail is the Strangest Viral Marketing Campaign Ever

1
Smart Forrail is the Strangest Viral Marketing Campaign Ever

Smart might have gone off the rails.

In the very competitive automotive world, creating buzz and getting attention isn’t easy — there is a sea of cars out there and clever marketing campaigns coming out every day. But the latest creation from Smart might be one of the weirdest yet, as the automaker has taken one of its compact Forfour models and turned it into a train… sort of. Called the Smart Forrail, Smart UK appears to want to prove that its models handle like they’re on rails, but we’re not entirely sure this campaign proves that point.

Sporting 22-inch solid steel wheels, the Forrail forgoes traditional tires and instead has been built to “drive” on standard-gauge railroad tracks. The company put it on a privately owned railway in the U.K. where it was able to move on its own power. The automaker shared that the one-off creation was built by Interfleet, a train constructor in Derby, England, and took a journey on Bluebell Railway in Sussex.

SEE ALSO: Smart Forgigs is a Mobile Concert Hall

Along with the custom steel wheels, Interfleet modified the Forrail to have its steering gear disconnected and had extra supports welded in order to lock the front wheels in position.

Again, we’re not entirely sure what the purpose of creating the Smart Forrail was for, but the company claims that it’s “arguably the most efficient, and fun, commuting machine in the world.”

Maybe there’s a reason why Smart has managed to sell only 2,850 vehicles in the U.S. during the first five months of 2015.

Discuss this story at our Smart Forum

  • Faith Washburn

    <-******** G00gle pay 85$ per hour my last pay check was $9500 working 102 hours a week online. My Elder brother friend has been averaging 14k for months now and he works about 36 hours a week. I can't believe how easy it was once I tried it out. This is what I do..clik at this go to tech tab for more details…..If you think this could be for you then find out more here