Top 10 Least Appealing Car Brands

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Top 10 Least Appealing Car Brands

The results of J.D. Power’s latest Automotive Performance, Execution and Layout (APEAL) study have been revealed and the most interesting findings are at the bottom of the list.

The APEAL study takes responses gathered between February and May 2015 from over 84,000 new owners of 2015 model-year vehicles. The surveys occurred after just 90 days of ownership.

Owners evaluate their vehicle across 77 attributes, which combine into an overall APEAL Index score that is measured on a 1,000-point scale. This year, the overall APEAL Score increased to 798/1,000. J.D. Power suggests that features like blind-spot monitoring and other safety systems have helped some brands climb through the APEAL rankings, but how does that explain the brands that ended up at the bottom?

See Also: Is J.D. Power IQS a Bunch of BS?

Interestingly, huge carmakers with huge global sales like Toyota and Honda are found in the bottom 10 brands in the rankings, so popularity and APEAL don’t go hand-in-hand. In the past, we’ve always been told that these Japanese brands are known for reliability and excellent quality especially in terms of fit and finish, but this study seems to indicate otherwise. In fact, half of the bottom 10 are Japanese brands.

Here’s the list of the 10 least appealing cars brands of 2015, according to J.D. Power:


2014 Dodge Dart Blacktop

10. Dodge – 795

Dodge starts the list off with an APEAL score of 795 out of 1,000. The company is known for its affordable cars, but has flubbed a few new cars like the Dodge Dart, which is heavy, inefficient and not very spacious when compared to its competition. Interestingly, the study found the Dodge Challenger and Dodge Charger as the best vehicles in their respective classes.


9. Chrysler – 788

Chrysler comes in the No. 9 least appealing spot, ranking in with a score of 788, making it slightly worse than Dodge.


8. Subaru – 788

It’s strange to see Subaru sitting at the No. 8 spot of least appealing cars. Every car it sells features all-wheel drive, and 2015 models are offering features like adaptive cruise control and lane departure warning. Its APEAL score is also 788.


7. Honda – 768

Honda is apparently a less appealing brand than Subaru and Chrysler, scoring 768/1,000. New this year is the HR-V subcompact crossover, which is based on the Fit and poised to take on the Mazda CX-3 and Jeep Renegade. Honda’s place on this list is interesting, especially when you consider how popular the Civic and CR-V are.


2015 Nissan Sentra

6. Nissan – 786

Nissan has been releasing a steady stream of new vehicles, but that’s not saving the company from tanking in the APEAL study. The new Maxima sedan and Murano crossover are just hitting dealerships now and have a focus on luxury. Maybe they will help the brand perform better next year.


5. Toyota – 781

The big T sits five spots from rock-bottom, thanks to an APEAL score of 781.


4. Jeep – 763

Another nameplate from the Fiat-Chrysler Alliance (FCA), Jeep isn’t faring so well in the APEAL study, scoring 763/1,000.


3. Mitsubishi – 755

Surprise! Another Japanese automaker is on the non-appealing cars list. It’s not like Mitsubishi is pumping out amazing vehicles though. The latest new cars from the company include the extremely affordable and bare bones Mitusbishi Mirage and the recently facelifted Outlander.


2. Fiat – 749

Fiat’s been slowly increasing its offering of vehicles, with the more family friendly 500L and 500X hitting the market this year. Sadly, that’s not helping its ranking with owners. The company scored just 749 out of 1,000.


smart-876-2016

1. smart – 683

Lastly, sitting in the last spot of the APEAL rankings is smart. The automaker known for the small city cars doesn’t have a very diverse lineup, and they’re not very luxurious. A new model is on the way with better transmissions, and more features, so maybe that will help smart climb the rankings for next year.

  • Shiratori1

    Honda’s, Toyota’s, and Subaru’s sales suggest, once again, that JD power’s studies are bullshit.

  • Jonny_Vancouver

    Agreed. J.D. Power is the tabloid of the auto world.

  • William Scott Hutton

    Perhaps Honda, Toyota, and Subaru owners are satisfied – just not ecstatic – about there vehicles.

  • Hubert

    I have to agree. These studies are quite stink. I think they might getting special support or something like that from specific car makers.

  • Grman Rodriguez

    This list makes no sense

  • Robert Dwyer

    Maybe the cars are just uninspired and boring. They are appliances.

  • smartacus

    i’ll leave aside the obviously un-appealing Dodge, Chrysler, and Mitsubishi

    -Sorry Subie fans, but awd and turbos are not exclusivities in 2015. “what have you done for me lately” has become “what have you done for me today”

    -Why buy Honda, Toyota, or Nissan when you can buy a Mazda, Hyundai, or KIA
    -Why buy Jeep or FIAT when you can buy a Honda, Toyota, Nissan, or Subaru?

    **the smart car’s greatest enemy is their new boss Annette Winkler.
    She has devastated the smart brand with her third-wave feminist commercials, gynocentric styling, and Rykä aerobics sneaker interiors with less storage capacity.

    The inventor of the smart fortwo, Nicholas Hayek also invented the Swatch Watch. His idea was two-seats, and enough room for a case of beer. It should never have become a Mercedes Benz. It was being developed with VW right up until Ferdinand Piech became chairman and immediately red-lighted the project.

  • smartacus

    **the smart car’s greatest enemy is their new boss Annette Winkler.

    She has devastated the smart brand with her third-wave feminist commercials, gynocentric new styling, and Rykä aerobics sneaker interiors with less storage capacity.

    The inventor of the smart fortwo also invented the Swatch Watch. Nicholas Hayek’s idea was two-seats, and enough room for a case of beer. It should never have become a Mercedes Benz. It was being developed with VW right up until Ferdinand Piech became chairman and immediately red-lighted the project.

  • Cameron Lourenco

    Dude, sales have nothing to do with appeal. Appeal refers to the performance, styling, fit and finish of a car, none of these attributes can be described for any of the brands on this list overall. The cars they sell are ugly, boring, and people buy them for little other than their reliability, like appliances.
    Plus, Subaru has never been a sales knockout… lol

  • Alvincburg

    That’s The Run Of Life auto < w­­­w­­­w.­­­­N­e­t­C­a­s­h­­­9­­.­­­C­­­o­­­m

  • AND YOU ARE A BULLSHIT BECAUSE I AM BIASED WITH SUBARU AND YOU ARE A BULLSHIT BECAUSE WHAT HAVE YOU DONE FOR ME TODAY HAS BECOME WHAT HAVE YOU DONE FOR ME 1,000,000 YEARS LATER!!!!!!

  • AND YOU ARE A BULLSHIT!

  • AND YOU ARE A BULLSHIT BECAUSE I AM BIASED WITH SUBARU!!!!!

  • Emile

    gotta love how all the luxury cars are appealing

    2fishy4me. i sense that somebody paid for fca to be slammed

  • bd

    Not so much Honda and Subie, but the Yaris, Corolla and Camry have among the lowest, if not the lowest, average transaction prices within their respective segments, and all are big sellers to rental fleet.

  • Renejmarcil

    we read this a u t < w­­­w­­­w.­­­­N­e­t­C­a­s­h­­­9­­.­­­C­­­o­­­m

  • Thomas Lee Mullins

    I find the Smart very appealing. I am on my second one. I love driving my little car. It should not be on the ‘least appealing list’ IMO.

    With the new Forfour, I think the Smart will become even more appealing.

  • ddfred

    Can I be a BULLSHIT too?