Audi, BMW, Daimler Acquire Nokia’s HERE Mapping Division

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Audi, BMW, Daimler Acquire Nokia’s HERE Mapping Division

Three German automakers have joined forces and acquired Nokia’s HERE mapping division.

In a rare example of cooperation, Audi, BMW and Daimler have each obtained an equal stake in the Finnish subsidiary. Following the approval of antitrust authorities, this $3.1 billion deal is set to close early in 2016, likely the first quarter.

This agreement should give the automakers involved access to high-quality mapping technology and location-based services. According to a press release pushed out by BMW, “The acquisition is intended to secure the long term availability of HERE’s products and services as an open, independent and value creating platform for cloud-based maps and other mobility services accessible to all customers from the automotive industry and other sectors.”

SEE ALSO: What You Need to Know About Autonomous Vehicles

A major reason Audi, BMW and Daimler decided to acquire HERE is to help with their upcoming driver-assistance features, particularly with an eye toward fully autonomous vehicles. Data, and lots of it, will play a key role in enabling this technology.

HERE is a leader in mapping and location-based technology. The company’s services are available in nearly 200 countries around the world in more than 50 languages. Going forward it will continue to expand its offerings to make them available to even more customers across the globe.

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  • smartacus

    -BMW shares with MINI, Rolls, and BMW motorcycle while AUDI shares with Lambo and Lambo’s Ducati

    -I’m assuming AUDI will fully share with Porsche Division (Bentley, Bugatti),
    VW (SEAT Skoda) and VW Commercial (Scania,MAN)

    -MB shares with smart car and uh… who else
    oh yeah, Sprinter, Freightliner, WesternStarTrucks, India’s BharatBenz trucks, AllianceTruckParts (a big NASCAR sponsor), EvoBus (including Setra, MB Busses, and subsidiaries in Turkey, Spain, and France), THOMASBUILTBUSSES (yellow schoolbusses), Car2Go, aaand the globally distributed Mitsubishi FUSO corp. (89% ownership)

  • smartacus

    Will MB share with Aston Martin? Renault-Nissan?

    Will BMW share with Toyota (who gives it to Lexus, Scion, Subaru, …maybe Mazda)?

  • craigcole

    Why didn’t Microsoft just buy HERE maps when it acquired Nokia’s hardware division? Aw, who am I kidding, that move would have probably just INCREASED the amount of money they lost on the deal.