Drivers Say They Want More Technology, Then Never Use It: Study

Drivers Say They Want More Technology, Then Never Use It: Study

A new J.D. Power Study has found that many of the latest automotive technologies go unused by drivers. 

The results are from the first 2015 Driver Interactive Vehicle Experience Report, which found that 20 percent of new vehicle owners have never used 16 out of the 33 technology features they were questioned about. Systems like automatic parking have never been used by 35 percent of drivers with the setup equipped, while 33 percent of drivers opt not to use their head-up display.

In-vehicle concierge services go unused by 43 percent of owners, while mobile routers are not taken advantage of by 38 percent of buyers.

SEE ALSO: New Car Buyers Seeking Technology Consume Media at High Rates

J.D. Power says that neglecting a new technology feature in the first 30 days of ownership will usually lead to that feature never being used. The study pins the responsibility of getting customers using new technology on the dealers, as buyers had a much higher likelihood of using a new technology feature if it was explained to them in the dealership.

The study also looked at which features drivers did not want, with 20 percent of owners pinpointing 14 features they could do without. Those include Apple CarPlay, Android Auto, in-vehicle concierge and in-vehicle voice texting.

  • Billy Cypher

    Half the stuff people think that they need on a new car they don’t really need at all.

    It’s funny to me how many reviews on sites like this and Motor Trend and Car & Driver, etc., will criticize a car if it doesn’t have perceived must-have tech stuff such as auto climate control or satellite radio and will praise an otherwise crappy car when it does have those features.

  • Henry Ho

    We want it, but when it only works 50% of the time, we stop using it.

  • Jonny_Vancouver

    J.D. pointing out the obvious, we shouldn’t even have all this connectivity junk in cars anyways, it just leads to dangerous, distracted driving. I think auto makers just tried to cash in on the social media trend, they forgot the cardinal business rule of K.I.S.S. Music, phone, nav. That’s all that should be in cars.

  • Chris Daigle

    I mostly disagree. I use all of the features of the Ford Sync on my Transit Connect. I can search my contacts, make and accept calls, keep up with my appointments, use GPS etc. all without taking my eyes off the road.
    Most people never even read the manual, so they don’t even know their car can do most things it can.

  • whateverdude

    When I am in a car, I would just drive and listen to music. That is all. No extra stupid nannies…