Nissan has teamed up with Enterprise CarShare to make driving around college campuses more affordable and flexible.
The multi-year partnership will supply Enterprise CarShare fleets on nearly 90 university campuses with exclusively Nissan vehicles and the companies are starting off the relationship by offering $5 hourly driving rates on all available Nissan models until December 31.
Nissan hopes to levy the partnership into sales as Enterprise recently revealed a new study that showed renting a vehicle could play a major role in a purchasing decision. According to the research, 68 percent of millennial customers reported they have considered purchasing a particular model based on renting it, while nearly one in three millennials indicated that a positive rental experience prompted them to start shopping for a new car.
The Japanese automaker also offers a New College Grad Program, that has no haggle pricing plus all applicable incentives. Students that purchase through the program also receive one of the best available finance rates regardless of prior credit history in addition to a 90-day deferred payment option.
“The Enterprise CarShare program offers a convenient way for college students, faculty and staff to enjoy an extended test drive of a wide range of Nissan vehicles and to experience ‘Innovation that excites’ firsthand,” said Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc. “And for those about to graduate and recent graduates, we’ll be there to support the transition into the working world with our College Grad program when they are ready to purchase a new Nissan car, SUV or truck.”
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