Women in the U.S. sure love the new Ford Mustang, according to new statistics.
The American automaker has released details on how its sports car is selling this year and during the first six months of 2015, it is the best-selling sports car in the world, according to global IHS Automotive registration data. Worldwide, customers registered 76,124 Ford Mustangs, marking a 56-percent increase compared to the same period last year. As the car continues to grow momentum worldwide, Ford has officially begun production on the right-hand-drive model at Flat Rock Assembly Plant in Flat Rock, Mich.
In addition, total sales among women are up 40 percent over last year with the Mustang capturing 36 percent of the entire female sports car market. According to Erich Merkle, Ford’s U.S. sales analyst, women shoppers are opting for the EcoBoost four-cylinder engine over the V6 and V8 more often than men.
This year marks the first year that the Mustang is available in more than 100 markets around the world and the right-hand-drive version will allow export to more than 25 markets worldwide including the U.K., South Africa, Australia, New Zealand and Japan.
“Initial global response to the Mustang has been strong, and we are only in second gear,” said Stephen Odell, executive vice president of Global Marketing, Sales and Service. “We continue accelerating production and global reach with right-hand-drive models now coming out of the plant.”
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