Chevrolet will showcase its Red Line Series concept vehicles at the 2015 SEMA Show.
Demonstrating the lifestyle and personalization possibilities of Chevrolet models in Las Vegas, Nevada, the Red Line concepts include the Trax, Malibu, Camaro, Colorado and Silverado 1500 models. All of the production and concept accessories showcased on the vehicles were developed in Chevrolet’s design studio and the accessories will be available as the 2016 models arrive in dealer showrooms. All of the Red Line Series concepts share Enhanced Silver Metallic exterior paint shades along with a custom Charcoal roof panel and Satin Graphite and red accents.
“The Chevrolet Red Line Series concepts integrate accessories that offer greater personalization choices,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports. “Each vehicle wears production and concept accessories thematically linked under the Red Line Series banner. We look forward to gauging public reaction at the SEMA Show and other venues.”
The company also previewed the sporty Spark RS concept that features a carbon fiber front splitter, rocker extesnsions and a carbon fiber rear-lower extension. On all four corners of the Spark RS concept are 18-inch wheels inspired by the Corvette C07, while a lowered suspension gives the compact a more aggressive stance. For the exterior, the American automaker chose a Dark Liquid Switchblade Silver shade with custom graphic accents. According to Chevrolet, the Spark RS concept is the result of a collaboration between Chevrolet’s design studios in North America and Korea. The company is gauging public opinion of the car to evaluate it for possible production.
“Every Chevrolet has the DNA of the Corvette and the Spark RS concept shows how the brand’s smallest car can deliver big on personalization,” said Todd Parker, director of design, Global Chevrolet. “It advances the RS heritage and interprets it in an entirely new way.”
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