Chevy Gauging Interest for New Red Line Series of Customization Options at SEMA


Chevrolet will showcase its Red Line Series concept vehicles at the 2015 SEMA Show.

Demonstrating the lifestyle and personalization possibilities of Chevrolet models in Las Vegas, Nevada, the Red Line concepts include the Trax, Malibu, Camaro, Colorado and Silverado 1500 models. All of the production and concept accessories showcased on the vehicles were developed in Chevrolet’s design studio and the accessories will be available as the 2016 models arrive in dealer showrooms. All of the Red Line Series concepts share Enhanced Silver Metallic exterior paint shades along with a custom Charcoal roof panel and Satin Graphite and red accents.

“The Chevrolet Red Line Series concepts integrate accessories that offer greater personalization choices,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports. “Each vehicle wears production and concept accessories thematically linked under the Red Line Series banner. We look forward to gauging public reaction at the SEMA Show and other venues.”

SEE ALSO: 2016 Chevrolet Camaro Performance Parts Announced

The company also previewed the sporty Spark RS concept that features a carbon fiber front splitter, rocker extesnsions and a carbon fiber rear-lower extension. On all four corners of the Spark RS concept are 18-inch wheels inspired by the Corvette C07, while a lowered suspension gives the compact a more aggressive stance. For the exterior, the American automaker chose a Dark Liquid Switchblade Silver shade with custom graphic accents. According to Chevrolet, the Spark RS concept is the result of a collaboration between Chevrolet’s design studios in North America and Korea. The company is gauging public opinion of the car to evaluate it for possible production.

“Every Chevrolet has the DNA of the Corvette and the Spark RS concept shows how the brand’s smallest car can deliver big on personalization,” said Todd Parker, director of design, Global Chevrolet. “It advances the RS heritage and interprets it in an entirely new way.”

Discuss this story on our Chevrolet Camaro Forum

  • nauticalone

    Does anyone know if the 2016 Camaro SS have adjustable lumbar seat support?

  • johnls39 .

    It’s a safe bet to say no. I was at the Chevy’s Find-New-Roads Event Wednesday and I sat inside the car and it lacked that feature. The seats felt comfortable and I found the ideal spot but I am at least 6’0″ tall and weigh 260+ if that helps. Might check with Chevy.

    I’ll be in the market to shop for a new or pre-own car in several years, maybe before the decade, this car will be on my shopping list. Too me the lumbar support is not much of a deal breaker, but I prefer to have it, if you know what I mean.

  • nauticalone

    Thanks. I’ve driven vehicles with and without the feature. It’s surely a deal breaker for me! Will also check with Chevy then.