New Chevy Volt Ads Totally Diss Toyota Prius and Nissan Leaf

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New Chevy Volt Ads Totally Diss Toyota Prius and Nissan Leaf

Chevrolet has come out with some new ads promoting its redesigned 2016 Volt, and they totally throw the Toyota Prius and Nissan Leaf under the bus.

Apparently filmed with “real people” and not actors (sure), the ads take focus groups and subject them to awkward situations before making a positive point about the Volt and dissing its competitors.

In one ad, the group is shown “technology” like a fax machine, flip phone, pagers and a disc man. Then the guy who’s in on the secret takes a jab at the Toyota Prius by saying that the technology powering that hybrid was developed 15 years ago, just like the outdated cassette deck and floppy disc. Ooooh burn.

SEE ALSO: 2016 Volt to Get 53 Miles of Electric Range

In the next ad, another focus group is trapped in an elevator. Clearly pissed off, the group is then told that being trapped sucks and that if they drove an all-electric Nissan Leaf, they could get stuck because the battery might run out and it has no gas back up engine like the Volt does.

The 2016 Volt is powered by a 1.5-liter four-cylinder engine with 101 hp. For electron storage, it features an 18.4 kWh lithium-ion battery pack. The hybrid gasoline-electric car will get about 53 miles of all electric range and running on just gasoline, it should return about 42 mpg. The Volt comes out this fall and starts at about $34,000.

Watch the attack ads below:

  • Plantiful

    Even with 85-90 miles on the current Nissan Leaf, I have never run out of energy (after many years). If I have a long-distance trip somewhere, I rent a conventional, old-technology car, and I still come out financially far ahead: there is no maintenance to an electric car, no oil changes, coolant, exhaust, belts, spark plugs, ignition systems, filters…..

    Even if you are running low, you can stop in for Quickcharges: 50 miles in 30 minutes, or stop in any Nissan dealer- they have chargers, free to use. There are also Chargepoint plugs scattered in most populated areas.

    Burning gasoline is so….. 20th Century.

  • Mikey

    Bad advertisement. If the Prius is using 15 year old battery technology. It says something because it’s killing the Volt in sales. They are different cars. Why is @Chevrolet attacking those cars?

  • Jim Seko

    I have a Nissan Leaf and a Chevy Volt. After 33K miles my Leaf has lost two battery bars. I don’t live in an extremely hot climate (St. Louis) The Leaf battery uses a cooling system called “primitive” by Elon Musk. The Volt has a liquid cooled battery and does not uses the full state of charge. It takes a lot of bias to claim the Leaf is a better car than the Volt.

    Some people can’t handle the truth. The Volt, especially the 2016, is a much better car than the Nissan Leaf or Toyota Prius. I’m sure GM intended to piss off some people with these ads and it worked. Lots of controversy, with the potential to go viral. Good job, GM!

  • Because you are a bullshit.

  • HappyVoltOwner

    As a Volt owner (2 actually), I’m embarrassed by this type of advertising. Chevrolet needs to find a new ad agency. There are so many good things to say about the Volt, that you should not need to sling mud at your perceived competitors to sell them. How about pointing out the fact that the Volt has the highest Consumer Reports customer satisfaction rating of any car made (except for the Tesla, which only rated higher this year). Or maybe tell them how much money they will save in gas (I save $3,000 per year). Maybe just feature actual owners talking about how much they like their cars. Every time someone asks me about mine, they end up interested enough to go to a dealer to drive one the next time they are in the market for a new car. (Although god forbid they meet the typical idiot salesman who doesn’t understand the car and would much rather sell them a more profitable gas car). Chevrolet: technology from tomorrow with marketing from yesterday…..

  • whateverdude

    Be very careful GM when you try to wake a sleeping giant (Toyota). Show me a hybrid technology close to the TS040 in your arsenal. Ever heard of bad karma GM?

  • johnls39 .

    These commercials are pretty long, I doubt they will show the full version on TV and showed the short versions of these ads. I like the commercials and proved the point about the Volt versus the competitors. People getting upset about the commercial of Chevy attacking the competition, give me a break. Automaker’s been doing this bashing since day one.

  • john martin

    They should be doing endorsement advertising. Just ask any Volt owner and he’ll talk your ear off on how great the car is. It angers me to see Prius ads all the time and no Volt ads. The Volt is like a secret that GM doesn’t really want to reveal. I’ve sold 5 Volts to friends and they all are crazy about the car but it took me giving the all the great benefits of the car to sell them.