Volkswagen Sales Remain Steady Despite Dieselgate Scandal

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Volkswagen Sales Remain Steady Despite Dieselgate Scandal

One month into Volkswagen’s diesel scandal, it appears that the German automaker’s sales haven’t taken a significant hit.

Although dealerships in the U.S. and Canada are unable to sell any diesel vehicles, there hasn’t been a mass exodus from showrooms, thanks to dealer and customer incentives. The stop-sale on diesel vehicles is taking a small toll, but as one dealership owner says, “It’s not a meltdown, but it’s not business as usual.” Compared to September 2014, sales actually rose last month by 145 units to 26,141. For the first two weeks of October, however, dealerships are reporting mixed results. Last year, Volkswagen U.S. dealers sold 30,312 new vehicles in October and to beat that this month, they’ll need to see an increase of 16 percent from September.

SEE ALSO: VW Updates Diesel Information Site with VIN Lookup Tool

That sales increase will have to be done without being able to sell any diesel vehicles, which accounts for about 20 percent of Volkswagen’s U.S. sales this year. Some stores are seeing customers purchasing standard gasoline models in lieu of diesels.

Perhaps more telling is that interest in the brand has dropped among online shoppers. KBB.com reports that Volkswagen brand traffic dropped 13 percent from the same period in 2014 and other sites are seeing traffic fall to an all-time low for the brand.

[Source: Automotive News]

Discuss this story on our Volkswagen Forum

  • johnls39 .

    A temporary tarnish on the brand. People will forget about this in years to come as yesterday’s news.

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  • Rickers

    You seriously believe people won’t remember this for, like, EVER?

  • johnls39 .

    They will remember but do you think it will keep people from buying VW? No. Look at GM and people continue to buy GM and Toyota. Toyota had acceleration issues and people continue to buy them currently and that was several years ago.

    Audi was similar to Toyota but people forgot about it like it is nothing and bought Audis and continue to do so.

  • Matthew Miller

    Watch and see, Americans are becoming very adept at forgetting the past. In ALL facets! Auto industry is no exception.

  • Robert Weiser

    Do you seriously think this is more serious than $,60 item killing?? Murder would be the best word – because those suits sat in meetings and murdered .

  • Ron

    I’m seriously skeptical that the service mechanics at Volkswagen didn’t suspect something was up with these diesel engines. I mean some of these guys have worked on diesel engines of one sort or another for decades.