A recent study has found that Millennials love renting cars.
According to the J.D. Power 2015 North America Rental Car Satisfaction Study, industry-wide, rental car satisfaction has reached its highest index score since J.D. Power began its current methodology in 2006. For the second year in a row, Enterprise claimed the top spot among car rental brands.
The study is in its 20th year and measures overall customer satisfaction with rental cars at airport locations by studying six factors: cost and fees, pickup process, return process, rental car, shuttle bus/van and reservation process.
Millennials have the highest level of satisfaction among the generational groups for both business travel and leisure/personal travel and were the second largest group of renters overall at 34 percent. Heading the way for car rentals were Boomers at 40 percent. In addition, 47 percent of Millennials posted reviews online compared to just 27 percent of Gen Xers and 10 percent of Boomers.
On a 1,000-point scale, Enterprise scored 831 marketing a 26-point improvement over last year’s study. National ranked second with a score of 818 while Alamo rounded out the top three with a score of 807.
“Conventional wisdom says that Millennials are perpetually dissatisfied, but that clearly is not the case,” said Rick Garlick, global travel and hospitality practice lead at J.D. Power. “Younger consumers are often more difficult to please, but as they get older — whether it’s because of maturity, experience, more income or all three — their satisfaction across many studies improves. We definitely see differences in the satisfaction of Gen Y consumers now that many are in their mid- to late 20s and 30s, compared with when they were in their late teens and early 20s.”