Ferrari Challenges Designers to Create the Supercar of the Future


Ferrari challenged top design students from all over the world to come up with what a Ferrari will look like in 2040. 

Initially, 50 schools were considered, which was then dropped to eight and on to the final four. The finalists are the Hochschule Pforzheim (Germany),  the College for Creative Studies in Detroit (US), the Asia-Pacific region’s top design school, Hongik University in Seoul (Korea) and the ISD-Rubika in Valenciennes (France).

From these four schools, 12 different models have been selected to compete in the finals, with three coming from each shcool. To win the top award or “Gran Premio,” the car must be judged by a jury made up of designers, engineers, drivers and even famous collectors.

SEE ALSO: Ferrari 488 GT3, GTE Race Cars Unveiled in Italy

Some of the jurors include famous designer Paolo Pininfarina, F1 driver Sebastian Vettel and musicians Jay Kay and Nick Mason.

The Italian brand is also hosting a contest on its Facebook page where the public can vote on their favorite machine, which will win the “Premio Speciale” award.

An official decision on the winner will be announced on January 15, 2016. Let us know in the comments below which car you think should win.

Discuss this story at our Luxury Lifestyle Forum

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  • Keith bunn

    This “contest” is just a way for Ferrari to get FREE Car designs from talented students with out having to hire (pay) the designers.