Mazda Koeru Could Become Subaru Outback Fighter

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Mazda is considering launching an all-new entry in the crossover segment that would be similar to the Subaru Outback. 

According to brand CEO Masamichi Kogai, the Mazda Koeru Concept, which debuted in September 2016, represents an entirely new offering from the automaker, rather than being based on either the CX-5 or CX-9 crossovers.

“It’s a totally new car. It’s a lower, sporty SUV. It’s close to a wagon,” said Kogai. “The CX-9 rides higher. So does the CX-3 and CX-5. [The Koeru] aims to generate more driving pleasure.”

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Kogai compared the new vehicle in size to the Subaru Outback, though it will be positioned as a sportier alternative to the CX-5, unlike the off-road ready Outback. Design will also follow in the Subaru’s footsteps, with a station wagon-like profile and five doors.

The Subaru Outback stands mostly alone in its segment and it sells well, which means there is an opportunity for Mazda to snatch some of that market. But they will have to pry away some loyal Subaru fans in order to do so.

[Source: Automotive News]

Discuss this story at our Mazda Forum

  • smartacus

    i’m all for a Mazda Koreu… it will be popular in Koera

  • Looks muy macho.

  • Ji Dosha

    It’s not exactly a wagon, but close enough…If they have the option of smaller “wagon” wheels to lower the height a bit more, that would be ideal.
    Oh, and if they sell it in North America, that would help as well.

  • Dominic Brissette

    I don’t get how this is different from the CX-3, maybe it’s the fact that it’s in a picture but it looks just as big and high

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  • Padre David Poedel

    About the time this car comes out I will be ready to move from my 3rd CX-9 to something lower to the ground and maybe even a crossover this body can fit in comfortably and maybe even have a 6-7 speed manual transmission at the Grand Touring trim level. Hey, it could happen!