The Buick Avenir and Avista concepts may be the most exciting thing the brand has debuted in recent years, but neither will likely head to production.
The Buick Avista concept bowed at the 2016 Detroit Auto Show, a stunning coupe that has a better chance of being produced than the Avenir. That’s because in a recent interview with Automobile, Buick and GMC chief chief Duncan Aldred confirmed Buick is not building the Avenir at all.
“We never went into the show with the plan to build it,” he said. “You’re going to see elements of Avenir in LaCrosse. But the reaction we got last year did stimulate a lot of valuable work, really looking at ‘can we, should we build that car.’ Bottom line is, that didn’t quite work for us. And … the sedan market is declining quite rapidly. We’ve also got an emerging and strengthening Cadillac line as well, and you’ve got to look at that potential. It would have been a viable business case, but we haven’t got unlimited capital.”
The Avista concept is a bit different however, since it’s built on the cheaper Alpha platform that underpins the Cadillac ATS and CTS models as well as the Chevrolet Camaro.
Aldred even acknowledged that Buick is capable of producing the Avista, but the bad news is, the American automaker considers the Cascada its halo model and plans on letting it run its course. Naturally, Aldred wants another halo model to follow, saying that “it’s very important to the brand, 1.25-million sales internationally last year.”
The Avista is also being called a pure concept, showing off Buick design as well as elements that will head to production Buick models over the next few years. For now, it doesn’t appear that the Avista will head to production, but we can only continue hoping.
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