Chrysler 200, Dodge Dart Getting Axed Under New FCA Plan

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Chrysler 200, Dodge Dart Getting Axed Under New FCA Plan

The Chrysler 200 and Dodge Dart models will soon be discontinued.

FCA CEO Sergio Marchionne shared today that the Dodge Dart and Chrysler 200 will eventually be discontinued, as the automaker focuses on boosting production of its popular Jeep SUVs and Ram pickup trucks. Dumping the compact sedans is a response to dropping gas prices and a shift in buying patterns, according to Marchionne, with more Americans leaning towards purchasing crossovers and pickup trucks instead of traditional cars.

SEE ALSO: Sergio Marchionne Calls Chrysler 200 Designers ‘Dummies’

The Chrysler 200 launched in 2014 and recently Marchionne called its designers “dummies” for copying a Hyundai model’s entry point to the rear seat, which turned out to be “not up to snuff.”

Marchionne did hint that the 200 and Dart could return to the market if another automaker is willing to manufacture the cars. It appears that both models will be axed within the next 18 months.

“We have decided to de-focus, from the manufacturing standpoint, to de-focus on the passenger car market. There are two cars in particular, the Dodge Dart and Chrysler 200, which will run their course,” Marchionne said during a conference call with Wall Street analysts on Wednesday. “Without creating additional capacity, in the United States, we need to … to try and deal with the development of both Jeep and the Ram brand.”

[Source: Detroit Free Press]

Discuss this story on our Chrysler 200 Forum

  • smartacus

    ironically; the POS Dodge Dart is EXACTLY what they need right about now, if only they offered the non-turbo 1.4 to compete in the fuel efficiency / small sedan segment against the Corolla and Scion iA.
    …but the Chrysler 200 should be discontinued posthaste

  • craigcole

    This is a fascinating decision! On the one hand it makes a lot of sense to focus on your most profitable brands, which for FCA are Jeep and Ram. But how can they basically exit the popular-priced passenger-car market? This sounds crazy. It’s a bold move and one that’s largely predicated on low gasoline prices. What happens if they jump up again in the near term? They WILL go up at some point but still, this seems like myopic thinking. Oh well, I’m not an MBA so I’m hardly qualified to comment on this …

  • Jullius C.

    This is a very stupid decision, The Chrysler 200 is a brand new redisnged car, that they non stopped touted about and now they want to kill it off completely? It looks good and has great features like the UConect system. I know their in a lot of debt but still why kill off both of them at least keep the Chrysler and kill the Dart it’s hideous. And what are they gonna do when gas starts to go up again? Which is inevitable, are they gonna keep selling fuel guzzling Jeeps & Rams?

  • Jeffery Surratt

    I would hate to be a Chrysler / Dodge dealer, or salesman when gasoline goes back up above $3.50 per gallon. A 200 or Dart hybrid getting 40+ mpg would sell well, wake up FCA.

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