Ferraris Are About to Get a Little Less Rare

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Ferraris Are About to Get a Little Less Rare

Ferrari is thinking about making a significant increase on its production cap.

Currently the Italian automaker’s goal is to ramp up production to 9,000 units annually by 2019, removing the previous cap of 7,000 units per year.

Speaking at the 2016 Detroit Auto Show, Ferrari chairman and FCA CEO Sergio Marchionne said, “We need to get there and try to determine whether the market can handle more than 9,000. The founder of Ferrari in 1947 had a clear view that we produce one car less than the market demands, so, as long as we pay attention on that rule, we’ll be fine.”

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Now that Ferrari is an independent company and is traded on the stock market, the company is willing to increase its volume considering the stock has dropped 16 percent since its October initial public offering. This year, Ferrari has a sales goal of 7,700 units, an increase of 500 compared to 7,200 vehicles in 2014.

According to estimates from Massimo Vecchio, an analyst with Mediobanca in Milan, Ferrari’s earnings would increase 59 percent from its 2014 level to 1.1-billion euros if it manages to sell 9,000 cars in 2019.

The U.S. is expected to account for 35 percent of deliveries in 2020, up from 30 percent this year.

[Source: Bloomberg]

Discuss this story on our Ferrari Forum

  • iammrmail

    Typical big business Stupid thinking. Lamborghini builds like Ford, nobody cares, and values tank. They will destroy Ferrari future values and exclusivity. People aspire to exclusivity. So sad. Smarter thinking would be to raise prices, people will still pay. The long-term health of Ferrari sucks with this type of decision. Many Ferraris are considered investments not everyday minivans

  • smartacus

    Ferrari is not truly divorced from FCA as long as the goddamn Ferrari chairman is the CEO of FCA!
    After you separated, did you let your ex-spouse make any of your decisions, much less be the highest authority over your life?