Rolls-Royce Makes a New Year’s Resolution to Lose Weight

Rolls-Royce Makes a New Year’s Resolution to Lose Weight

Like many of us, Rolls-Royce has made a New Year’s resolution to lose weight.

Early last year, the British automaker announced that it would develop an all-new, lightweight aluminum space-frame architecture that will eventually underpin all future models arriving from early 2018. Now, the company has announced it has begun testing the new, lighter architecture with engineering mules around the world.

Those engineering mules will be assessed on public roads in various locations around the world with the current testing phase looking to ensure that the new space-frame structure delivers Rolls-Royce’s trademark “magic-carpet ride.” Testing will be conducted on a variety of surfaces and weather conditions.

This is just the first stage of a development program that will usher in a new generation of Rolls-Royce models starting early 2018 that will likely be significantly lighter and more fuel efficient than the current offerings, which never really paid any mind to weight.

SEE ALSO: Opulence Alert: 5 Outrageous Rolls-Royce Special Editions

“Since 2003 and the commissioning of the new Home of Rolls-Royce at Goodwood, Rolls-Royce Motor Cars has reset the benchmark for luxury motoring,” sais Torsten Müller-Ötvös, chief executive of Rolls-Royce Motor Cars. “Now it is time to take the next step in the luxury journey. This is why I am announcing today that on-road testing of our all-new proprietary architecture is beginning. This new architecture of pure luxury represents considerable investment in the future of our great brand.”

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  • Lose weight – great

    Reduce Wait – please …. over 1yr waiting list for the Dawn