‘Smokey and the Bandit’ Pontiac Firebird Trans Am Sells for $550K at Auction

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‘Smokey and the Bandit’ Pontiac Firebird Trans Am Sells for $550K at Auction

The 1977 Pontiac Firebird Trans Am used to promote “Smokey and the Bandit” has sold for $550,000.

Crossing the auction block at the 2016 Barrett-Jackson Scottsdale auction, the iconic Firebird has a Rotisserie Restoration and retains its original drivetrain. The vehicle was previously titled to Burt Reynolds Institute for Film and Theater and was presented by the famous actor and the McLaughlin Museum.

The Special Bandit was used by Universal Studios and traveled to promote the movie. The winning bidder also received a plaque from General Motors, a certificate from Universal Studios, the original movie script, film location maps, behind-the-scene filming pictures, an original press release kit and PHS documents that states it as a Universal Promo Car.

SEE ALSO: Ford Focus RS Nets $550K at Barrett-Jackson Auction

Burt Reynolds was on hand at the auction himself and drove the car on stage to the song “East Bound and Down.” He also signed the vehicle before it went up for bidding.

Discuss this story on our Pontiac Firebird Forum

  • This car was a big part of my love of all things automotive as a kid. I was lucky enough to own one for a few years. Sure do wish I still had it.

  • brad

    I had a 78 TA. Didn`t have the Bandit colors, Mine was Blue with Hurst T-Tops and 4 speed. Terribly under powered but remains one of my favorite cars ever. I think the era had a lot to do with that.Wish i still had it too….. and love the movie as much today as ever.