Ford has confirmed that it will introduce four new SUV nameplates worldwide by 2020.
The brand is counting on growth in the crossover and SUV segment to continue, based on projections that both aging baby boomers and millennials starting families will fuel demand.
“It’s a demographic double whammy and it all points to one thing – more SUVs for the foreseeable future,” said Mark LaNeve, Ford Motor Company vice president of marketing, sales and service.
No details were offered as to what the new products would be, though this announcement does lend credence to the rumor that Ford plans to bring back the Bronco nameplate in the U.S. Ford has agreed to build its Ranger midsize pickup truck and a midsize SUV based on it in the U.S, which is rumored to be the reborn Bronco.
Low gas prices have also been pushing people into SUVs and crossovers, though Ford says that even if gas prices rise again, the crossover and SUV markets will not slow down as these vehicles are now about as efficient of a V6-powered midsize sedan.
Ford is also rumored to be preparing the EcoSport subcompact crossover for sale in the U.S. to compete with the Mazda CX-3 and Honda HR-V. If this happens, the small crossover could wear a new nameplate in North America.
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