Hyundai isn’t letting off the gas for the 2016 Super Bowl.
The Korean automaker has released its fourth Super Bowl commercial, a 60-second spot that will be shown during the pre-game show. Titled “Better,” the ad follows the life of a boy from birth through adulthood as he strives to make the world a better place. It’s just a bit creepy that the boy has an engine attached to his body throughout the ad.
According to Hyundai, the commercial is the first ad in the company’s new branding campaign, which captures Hyundai’s mission to make its vehicles and the entire consumer experience better.
The commercial joins three others that Hyundai has released so far for this year’s Super Bowl. The first two ads focus on the Hyundai Elantra with one starring actor Ryan Reynolds while another has debuted featuring Kevin Hart and the Hyundai Genesis sedan. This one shines the spotlight on the Vision G Coupe concept.
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