Toyota Might Ditch the Prius C, V and Plug-In Hybrid

Toyota Might Ditch the Prius C, V and Plug-In Hybrid

Toyota is considering shrinking the Prius family. 

Back in 2011, the brand predicted that the Prius nameplate would be its top-selling model lineup by 2020, but the current surge in truck and SUV sales brought on by cheap fuel prices is forcing Toyota to consider the future of the Prius C subcompact, Prius V station wagon and Prius plug-in hybrid.

The V in particular has a new challenger coming from inside Toyota’s showroom. “We’ll have to see how well the RAV4 Hybrid does,” said Jim Lentz, CEO of Toyota North America. “Because the RAV4 could really take the place of the Prius V.”

SEE ALSO: The Road Travelled: 15 Years of the Toyota Prius

Since Toyota expanded the Prius family in 2011 and 2012 it has moved 999,516 vehicles across the U.S., but two-thirds of those sales came from the standard Prius. The Prius C has been the most successful variant, selling 156,766 copies since 2012, while the larger Prius V has sold 143,212 times since 2011. The Prius plug-in hybrid has only sold 42,293 examples in the past four years.

Toyota expects Prius sales to jump by about 30 percent this year thanks to the introduction of a new model, but still, Toyota Division general manager Bill Fay says it is too early to say for sure whether the Prius C, V and plug-in hybrid will be returning to the U.S.

[Source: Automotive News]

Discuss this story at our Toyota Forum

  • smartacus

    they should deep six the plug-in already.

  • Jesse

    They should make the plug in available to people outside of California. We would have bought one if they were available in Texas. Our next road trip car WILL be a plugin hybrid. If Toyota won’t sell us one, we’ll go elsewhere.

  • Raymond Ramírez

    Buy a Chevy Volt and give the money back to American workers!

  • kdawg

    The Gen2 2017 Volt production started today and it will be sold nationwide. For the same price as the Toyota, you get 53 miles of all electric driving vs 6 miles, plus better ride, and better looks.

  • kdawg

    Or just put a real battery in it. At least 15kWh.

  • smartacus

    yeah right?

  • In the wake of lower gas prices, this move makes good sense. Besides, the “Hybrid Synergy Drive” tech can easily be implemented in future variations on its worldwide platforms for likely less than the cost of adding more Prii.

  • Jesse

    The Volt is too small. This is our family road trip car (in addition to being my wife’s daily car, I drive a Leaf).

    The Volt just doesn’t have a big enough back seat, or enough luggage space for a road trip for 3.

    If I was single, the Volt would be the obvious choice for me (and would likely be the best choice for my wife if our daughter was no longer living at home).

    But, in any case, we won’t be replacing the Prius until 2020 or later. As fast as the technology is changing, it’s not worth speculating about which car will be best for us then. We were just unhappy that we couldn’t get the plug in model in 2014, when we needed to replace my wife’s car.

  • Jay

    The Hyundai Ioniq is Prius-sized and will sell a 50-state PHEV. Be sure to do the math, though. Many PHEV owners find it’s cheaper now to burn gasoline than charge from a plug.

  • Harold Slater

    Just for the record, I love my 2015 Prius V. The new standard Prius has lowered the headliner enough to make it uncomfortable for exiting and entering. Plus, the V has more cargo space. I was hoping to upgrade to a V -4 or 5 with something other than black interior when my lease is up in 2018. Also, the RAV-4 has a harsher, choppier ride than my V and a loss of at least 10 mpg. I may be forced to buy my current V or see if I can land a 2017 when the lease is up, if they don’t make a 2018 V.