Toyota Prius Turns Badass in 2016 Super Bowl Ad Teaser

Toyota Prius Turns Badass in 2016 Super Bowl Ad Teaser

The Toyota Prius is probably the last vehicle you would think is “badass.”

But that’s exactly the point the Japanese automaker hopes to make with its newest 2016 Super Bowl ad. The 90-second spot titled “Heck on Wheels” is actually a teaser that is designed to highlight the unexpected features of the all-new Prius. The commercial starts off innocently enough but then comically transforms the eco-friendly hybrid to a road-conquering sports car with a mundane nine-to-fiver behind the wheel.

SEE ALSO: 2016 Toyota Prius Review

The actual in-game commercial will also be a 90-second spot during the two-minute warning of the second quarter and is expected to be a new creative and not a retooled version of the teaser seen below. Toyota will also feature a Twitter tie-in, where viewers can use the hashtag #GoPriusGo to have a chance to have their tweet featured in a “live commercial” airing in one of Toyota’s post-game spots.

Get the Flash Player to see this player.

Discuss this story on our Toyota Prius Forum

  • Bug S Bunny

    A badass Prius…those folks at Toyota are getting an early start on April fools.

  • smartacus

    This video would have been relevant in 2012.

  • Mike

    Nice ad.

  • craigcole

    That’s pretty nice, for a Prius ad.

  • steveinglendale

    At which point it still won’t rock. Ah, geeks still write ads.

  • Prius Impossible in the US, huh?